How to curate an exceptional Guest Experience through strategic partnerships?

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To curate an exceptional guest experience through strategic activations, consider the following steps:

1. Understand your guests: The first step in creating an exceptional guest experience is to understand who your guests are and what they value. This can be done through surveys, guest feedback, and data analysis. Once you have a clear understanding of your guests' preferences and expectations, you can tailor your activations to meet their needs.
2. Identify key touchpoints: Map out the guest journey and identify key touchpoints where activations can be implemented. This could include the check-in process, in-room amenities, dining experiences, and recreational activities.
3. Brainstorm activations: Once you have identified key touchpoints, brainstorm activations that can enhance the guest experience at each stage of the journey. This could include personalized welcome messages, complimentary drinks or snacks, unique room amenities, or exclusive access to local events or attractions.
4. Evaluate feasibility and cost: Evaluate the feasibility and cost of each activation. Consider factors such as staffing, supplies, and logistics to determine whether each activation is viable and fits within your budget.
5. Implement and train staff: Once you have identified feasible activations, implement them and train staff on how to execute them. This could include providing staff with scripts or guidelines on how to deliver personalized welcome messages, or training them on how to prepare and serve unique food and beverage offerings.
6. Monitor and refine: Monitor guest feedback and data to evaluate the effectiveness of your activations. Refine your strategy based on feedback to continuously improve the guest experience.

By following these steps, you can curate an exceptional guest experience through strategic activations that meet guests' needs and exceed their expectations. This can lead to increased guest satisfaction, loyalty, and positive word-of-mouth recommendations.

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